Beauty Industry

More Beauty Brands Are Featuring Men in Makeup

Anastasia, Make and Milk have all featured men in recent campaigns.

Beauty brands seem to be recognizing male beauty consumers more often – especially those who wear makeup. There are also a number of male beauty vloggers making a name for themselves in the beauty world lately.

Anastasia Beverly Hills, Make and Milk Cosmetics have all had recent campaigns featuring men – take a look at several images from Anastasia’s campaign here at Refinery 29.

Sephora’s nail brand, Formula X, recently enlisted beauty vlogger Patrick Starr.

And this popular male beauty vlogger is a super-fan of Kylie Cosmetics’ – with a tattoo of the brand’s logo on his arm.

Photos above: (L) An image from Anastasia Beverly Hills’ new ad campaign (R) instagram/milkmakeup

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